Amid rising prices and algorithmic sameness, people are turning to whimsy, crafting, and little treats to romanticize everyday life without spending a fortune. That's where IHOP comes in. With the $6 Value Menu, it's one of the few places where you can gather with friends on a whim and go out without worrying about the cost. In this spot, a friend group transforms an ordinary IHOP booth into a DIY party, proving you don't need a special occasion or a big budget to go all out.
GO ALL OUT
IHOP
Deutsch
The huge popularity of paper chains and DIY parties
SOCIAL
While the hero spot was filming, I directed a parallel shoot of paid social concepts we'd developed to extend the campaign beyond launch.
Working with actors, a cinematographer, and a food stylist, we produced more than 20 paid social assets. It was a great opportunity to lead my own mini-set
while balancing creative direction, client communication, and coordination with the larger production happening at the same time.
