Mrs. Meyer’s came to us looking to evolve their social presence, balancing their aspirational brand with lo-fi native content. Inspired by whimsy — a theme dominating the cultural landscape — we created a playful, culturally relevant visual territory that stayed true to the brand’s garden-inspired roots.
MRS. MEYER’S
CLEAN DAY
deutsch
MEMES
We wanted to create relatable memes worthy of reposting both for loyal fans and anyone who cleans (which hopefully is everyone).
Inspired by collage art and Mrs. Meyer’s vintage-inspired packaging , I used public domain illustrations to create an ownable and culturally relevant meme style.
The above carousel went viral on Tiktok (link here) with 50k likes and many compliments from fans :)
MERCH
After seeing people online wish they could take Mrs. Meyer’s on the go—and knowing bag charms were having a moment—we created a custom keychain as a teaser.
The response was immediate, so we brought fan-favorite scents to life as mini keychains, which I sourced, assembled, and photographed. We then launched them as a giveaway that took off on social.
After the keychains generated strong engagement, I suggested we tap into the prize ribbon trend and give our superfans an official Mrs. Meyer’s badge of honor. Inspired by the classic I ❤️ ___ motif, we partnered with Horse Girl Shop to create custom ribbons tailored to each scent.
I photographed the final products, leaning into maximalism and abundance through the styling. The giveaway was another hit with the Mrs. Meyer’s community.
The giveaway quickly became a fan favorite :)
Following this momentum, we created tote bags with adorable characters that build the world and elevate the fandom
around our most popular scents. Our amazing in-house designer Gina Marchini designed the illustrations.
VIDEO
I concepted, prop sourced, and edited videos for social.
CD Copywriter: Katie Stone